Mark and Larry Lowell purchased Anytime Fitness in the strip mall at 2508 Central Ave. in Estherville effective Dec. 1, 2012.
"We're going to try to offer a little more personal training, nutrition programs and be a little more competitive on the rates," said Mark, noting that they'll also promote tanning facilities.
With two employees currently, Mark said more classes may be added.
Sonja Gifford will remain manager and Brittney Reinke is the personal trainer.
n Reduced rates.
n $0 enrollment fee.
n Specials on personal training both short and long-term.
n Tanning beds with low (unlimited usage) monthly rates and new bulbs.
n Dietary programs to help customers maintain a healthy lifestyle and weight management.
n 24-hour access with no additional fees or hassles both in Estherville and worldwide.
n New members receive one free month tanning personal training consultation and an Anytime Fitness T-shirt.
n Excellent weight training area and many machines to work out on for cardio fitness as well as strength training.
Anyone who stops in the week of Jan. 14 will get a tour of the facility and a free seven-day pass.