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Duracell commercial filmed in Estherville area this week

By Staff | Sep 25, 2009

Iowa Lakes Community College wind energy and turbine technology students Kary Haglan and Tim Rosenboom, upper right, were part of the filming of a Duracell commercial Thursday at the college wind turbine south of the college. EDN photo by Michael Tidemann

The sign said the tree dump south of town was closed Thursday.

Not too many people paid attention to it.

A lot of them drove past the sign to observe out of curiosity the filming of a Duracell commercial at the Iowa Lakes Community College wind turbine site. It was just a little curious to see dozens of film crews members in hard hats, lighting booms and a huge equipment crane for lifting equipment beside the turbine.

Not something you would normally see in Estherville, Iowa.

Film crews that included people from California, New York, Minnesota and Wisconsin were on hand to film the commercial promoting Duracell’s rechargeable battery. The commercial will reflect heavily on renewable energy – with the Iowa Lakes wind program at the focal point of the commercial.

Kary Haglan and Tim Rosenboom, two wind students who were filmed in a number of the scenes, enjoyed being part of the action.

“It’s a perk,” said Haglan, who made a name for himself earlier in the news during last year’s Iowa Legislature when he offered personal testimony about the importance of the wind energy program at Iowa Lakes.

Haglan worked this past summer for the Vestas Top of Iowa project near Clear Lake, something that gave him a lot of experience with turbines similar to the one at Iowa Lakes. He also helped run up equipment for the film crews and offered technical advice on safety.

“So I guess we’re here for some of the dos and don’ts,” Haglan said.

Chris Thickins, set dresser from Minneapolis, said some scenes took up to two days prep tine with some sets going up the day of filming.